Uniqlo has picked Bangkok to be the location for its first outlet in Southeast Asia. (Bangkok Post photo)Fast Retailing Co, Japan's leading casual wear chain operator, will open its first Uniqlo brand roadside shop in Southeast Asia in March, marking a milestone in its store expansion in the region with the introduction of its successful mainstay business model at home. The popular Japanese brand has opened 35 stores in Thailand since the first outlet opened in 2011 and boasts the largest sales among shops in the region, including those in other countries. Thailand will be the fourth market in which the Japanese apparel retail group has opened a roadside Uniqlo shop, after Japan, South Korea and Taiwan. Fast Retailing had 175 Uniqlo stores in Southeast Asia and Oceania at the end of last November, and plans to open 40 new outlets in both regions by the end of this August, the company said.

Source: Bangkok Post January 29, 2018 07:30 UTC